The campaign aims to celebrate the natural world in which Pukka grow the herbs for their eclectic range of teas and to raise awareness of the efforts made to conserve our beautiful world! Every year Pukka plant more than 20 millions plants and trees, and invest in renewable energy, sustainable projects and reforestation programmes. The partnership with WWF - UK is designed to raise more than £50,000 for the charity's global projects!
I was honoured to be involved in this project and massively enjoyed making what essentially was a large scale doodle pattern inspired by the Pukkapedia and the beauty of nature, which was then chopped and moved around and animated in order to create the backdrop for the campaign's microsite!
Please check out the site and support the campaign at:
also find out more about the project by following this link:
...and don't forget to look out for the specially designed tea in your local supermarket!